National Life Insurance Awareness Month

September is National Life Insurance Awareness Month (LIAM), and Cigna is taking the lead with a full campaign designed to help consumers understand the value and importance of life insurance as part of their personal financial planning strategy. In September, the LIAM campaign will leverage social media forums including LinkedIn, Facebook, Twitter and Instagram to promote thought-leadership materials. You can access these resources directly by:

• Downloading Cigna's educational and myth-busting infographic about life insurance.
• Visiting Cigna's Life Insurance microsite for access to interactive tools, resources and to learn more about why it’s important for you and your clients to help employees understand the value of adding life insurance into their personal financial planning strategies. 
• Downloading Cigna's enrollment event reminders.
• Viewing this checklist to help your clients deal with the loss of an employee.